NetBase Content Intelligence
By ajay at September 3, 2009 | 2:36 am | Print
What Company Is Offering:
NetBase Content Intelligence enables a wide range of organizations to harness any type of digital content to power new, innovative search applications or enrich existing ones. Whether you are involved in research, product development, or conducting market research for an existing or new product, NetBase’s Content Intelligence platform will deliver actionable answers and insights extracted from any content, including premium, enterprise and the public Web, including real-time information from blogs and forums.
Unique Features:
NetBase Content Intelligence harnesses billions of consumer thoughts and opinions about preferences, perceptions, opinions, needs and more to help answer critical consumer research question.
Its content Intelligence for Consumer Insights is specifically designed to discover insight from massive amounts of social media content including blogs, micro-blogs (e.g. Twitter), forums, discussion groups, product reviews and more. Because Content Intelligence is able to read every sentence of every document, linguistically understand the sentences, and provide market and consumer insights researchers the ability to leverage that content, it is able to deliver answers and insights that are orders of magnitude more relevant and actionable than any other technology or approach.
Why To Use It:
For publishing and media companies to stay competitive in today’s cutthroat business and economic environments, they must continually enrich existing content, expose relevant information about it and let the user interact with it in new and innovative ways. The need today is no longer for information itself, but rather for new, enriched search experiences that enable users to find answers and discover related, relevant content.
To help publishing and media companies gain a competitive edge, NetBase has developed solutions that create new revenue opportunities, solve the information overload problem, enrich existing content and surface high quality, meaningful, contextually aware insights at the moment they are needed and in the context they are required. These solutions enable a disruptive competitive advantage in the form of unique and enhanced offerings that substantively enhance customer retention, increase lifetime customer value, and enable new premium product offerings.
More at:http://netbase.com/